So, if you have not started using WhatsApp as a messaging channel to communicate with your customers then you are missing out on a great opportunity to sell and provide great customer support. Moreover, 61% of customers² don’t want to install a new app or migrate to a new messaging platform just to communicate with a business. It means that most of the potential customers/ buyers/ users of your businesses are using messaging as a channel of communication and more specifically WhatsApp. Out of that, 2 billion people use WhatsApp and 68% of these people say that WhatsApp is the easiest way to connect to the business.¹
4 billion people in the world have a smartphone.
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